Cannes Lions

WIN FOR LIFE

DDB NEW YORK / NEW YORK LOTTERY / 2014

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Description

When you Win Money for Life, you’re a constant source of income to you and those close to you for as long as you’re alive. So naturally, those closest to you don’t want you taking any chances with your health or well-being. And that means they will help to make sure you play it safe so you live a long healthy life and keep collecting your winnings.

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