We made a interactive, shareable film, which we posted on the Nobody’s Children website and as an app on Facebook. The film showed the plight of Adam – a boy terrorised by his father. At the end the viewer was set a maths test and had to help Adam solve some equations. He was asked to share the test with friends.

This form of interaction made the Nobody’s Children foundation “KRS” number easier to remember and showed how “using” this number can directly change the fate of abused children.