Cannes Lions

Undercover

THE MARTIN AGENCY, Richmond / GEICO / 2017

Film
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This ad plays off the classic mafia money exchange scene. The video opens on a car parked outside an abandoned factory. A menacing looking guy gets into the car with a briefcase. He’s ready to finish the deal when he notices the other guy’s horrible fake moustache. The mobster rips off the guy’s ‘stache. He is in deep trouble. With nowhere to go, the guy blurts out the GEICO savings message. Strangely, all the mobsters are okay with his totally random answer.

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