McGruff is a popular TV character from the 1980s. He starred in dozens of PSA commercials for the National Crime Prevention Council, always telling kids to “help take a bite out of crime.”

Open in a police station. A detective slams down the phone as he hits yet another dead end. But then beloved 1980s PSA character, McGruff the Crime Dog, walks in with some breakthrough evidence. Unfortunately, the two detectives just can’t take McGruff seriously as they speak to him like he’s a cute little puppy dog. “As long as people talk baby talk to dogs, you can count on GEICO saving folks money.”