Challenge:

To introduce a new way to borrow money to the Australian market and establish Nimble as a trusted household name. To elevate the Nimble brand above the ‘bottom-feeding’ payday lenders by offering a transparent alternative with a positive experience.

Solution:

It doesn’t matter how much we plan, the one thing we can count on is that unexpected things will happen. The idea was to take familiar unexpected situations like a medical bill, pet expense or must-have purchase and give them an unexpected twist. The ads then position Nimble as the fast, convenient solution.