Our problem was that we didn’t know if DDB had been awarded Creative Network of the Year, so we turned the problem into the solution. Using the print medium to our advantage, we created a single press ad that both celebrated a DDB victory and lamented a DDB loss.

When read the right way up, the visual of the ad was a thumbs up and the copy thanked the esteemed judges for making the right decision. When the ad was turned upside down, the visual was a thumbs down and the copy congratulated the other network who had won.

DDB were awarded Creative Network of the Year by Campaign Asia magazine. The ad was celebrated as an intelligent and highly creative solution in local marketing magazines and on industry blogs. For prospective clients who read Campaign Asia magazine, the Thumb ad represented an agency that could solve even the most impossible of briefs.