Spikes Asia

Unexpectedly Interesting

OGILVY, Singapore / NATIONAL LIBRARY / 2022

Film
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

In the film, We see Aunty Kim, a 50-something woman in her supermarket uniform, speaking very animatedly while she tells the superhero stories to a group of kids. As she speaks, we see other shoppers and employees have joined the little kids and everyone is listening to her with great interest. At this moment the voiceover starts and conjures up impossible scenarios such as being a vigilante to getting bitten by a Radioactive Chili Crab to find out how she acquired this newfound knowledge. And finally, pinning it down to reading the right books had made her unexpectedly interesting.

Similar Campaigns

12 items

Be Unexpectedly Interesting

OGILVY, Singapore

Be Unexpectedly Interesting

2022, NATIONAL LIBRARY

(opens in a new tab)