Cannes Lions
BROTHERS AND SISTERS, London / ELEVATE / 2017
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Description
We open on a young guy on a moped, contently nodding along to the “Sunny” tune. As we pull out we reveal that his moped has broken down and is sat on the back of a pickup. As we continue to pull out we reveal that the pickup has also broken down and is sat on the back of a truck. In turn this too has broken down and is sat on top of a larger truck. Pulling out we reveal a huge transporter, hauling this tower of broken down vehicles. As we take in this improbable tower of broken down vehicles we realise that the transporter too has broken down as we see a rope pulling it along. We resolve the spot by revealing Sonny, roller-skating along while pulling the tower of vehicles behind him. Sonny whips out his phone and invites us to swing by the Sunny site.
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