Cannes Lions

UNITED FOREVER

TBWA\MANCHESTER, Manchester / MANCHESTER UNITED / 2014

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Overview

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Credits

OVERVIEW

Description

How could we preserve the turf and display it as a gift to keep and showcase.

Execution

With a decade of some truly iconic moments rooted within those blades of grass, we wanted to capture that emotion and preserve the turf as a gift of a lifetime for some lucky United fans and players.

Outcome

In a world where corporate gifts usually come in the form of pens, card holders, USB sticks and stress balls, a true piece of Manchester United history had real meaning for both the Manchester United players and Executive Club members who received it. There was also a substantial fan response to the competition to win key pieces of the turf where iconic moments had happened.

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