Cannes Lions
WUNDERMAN THOMPSON, Lima / MOVISTAR / 2021
Overview
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Credits
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Covid 19 drove fans away from their teams for the longest period in sport history. After several months, it was established that the matches should be played without crowds in the stadiums. It seemed like soccer will never be the same.
That is why Movistar, official sponsor of the Peruvian National Soccer Championship for more than fifteen years, must do something about it.
So we developed unique a platform where fans could enter, pick their favorite team and record their chant.
After analyzing hundreds of real match audios, we transformed recorded voices into a unique chant per team and reproduced all audios in real-time, at all tournament games making every match sound and feel like the crowd was always there.
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