The strategic solution was to connect a traditionally Dutch winter activity to the brand and facilitate and enhance the experience of it in a mobile app. This resulted in the creation of the Unox Ice-skating app. The challenge in the development was how to make an app that stimulates, inspires and facilitates the Dutch to go Ice-skating the moment the ice is thick enough and make (their own) tours and connect this experience inextricable to Unox.

The connection to Unox was made by combining these features to the recognizable, nostalgic Unox look and feel.

The Unox app consist out of a mobile and desktop component.

The mobile app (iOS and Android) lets users create their own tour and share it on Facebook. Make up a name, take pictures during their tour, and skate a beautiful tour. Users will get a new stamp card every tour and you will receive different stamps along the way. They will receive medals after every tour, which shows the total added up amount of kilometers you have ice-skated. Of course they can also share their stamp card and medals along the way.

The winter of 2012/2013 wasn’t as icy as normal with only two weeks of ice-skating on real ice possible. Even though the winter was short the app peaked immediately in the ITunes Top 3 free downloads. At least 55.000 downloads (IPhone & Android) were counted. 35.000 unique accounts were registered (50% Facebook, 50% by E-mail). At least 29.500 icy kilometers were skated.