Cannes Lions
UNIVERSAL MUSIC, Tokyo / UNIVERSAL MUSIC / 2016
Overview
Entries
Credits
Description
We used 3 cameras which were fixed in front, at the top and from the side of the blackboard while the picture was drawn for hours. At the upper left part the lyrics of the song were written and erased by hands every half an hour. We fast-forwarded the footage when we edited.
Execution
For the first time we got the exposure in the very popular nationwide TV morning program "Mezamashi TV" on 28th January. On the same day we launched it on the two major motion web sites YouTube and GayO. It is watched over a million times so far for about a month. It also got No.1 on the monthly chart in February of Yahoo! motion topics.
Outcome
The song got No.1 on iTunes real-time chart on release date 24th Feb. It has been sold over 20,000 downloads on sell platforms like iTunes, Reco-choku, etc. and over 500,000 streamings on subscription platforms like LINE Music, Apple Music, etc.
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