In order to better reflect the company’s willingness of creating new values for the future generation, while also embracing their unchanged philosophy of helping better society through their products and actions, on the 5th May, 2022 Panasonic launched their new slogan: Make New. The white bar under the slogan symbolises a blank space in which audiences can insert ideas and concepts that they want to see change in. Whether it be standards, rules, products or ways, it illustrates the challenges Panasonic is willing to take in order to create a better world for the future generation.

Panasonic created the branded video “Unveiled” to portray the positive energy they feel in what “Make New” stands for. The video also functioned as a visual representation of how drastically the perception of the world can change by seeing it from a different perspective.