Promotional Street MK plan in Andalusia based on the idea: “Internet without limits, from anywhere just like you were at home.” We will carry out 3 actions: Internet Day: Informative commands and launching messages in balloons.Street MK Actions and Actions in shopping malls: Cover bus stops in vinyl and set up 2 stands in shopping malls that recreate different home scenes. Actors who will act out fun and entertaining sketches to attract the public, and promoters will inform the public about Vodafone and Andalusian’s Regional Government’s "Navigate and Talk" offer through education demos.

The promotion was a success due to the stage design. The results obtained were: 121,589 people received information and saw the sketches acted out by the actors; 70,000 people received the informative flyer; and 4009 showed interest in the service (some through SMS and others through Andalusian’s Regional Government’s web-page). The action was very useful in getting the word out about Vodafone’s USB MODEM and the offer associated with Andalusian’s Regional Government as well as in giving the brand a prestigious name