We made the loyalty into a game turning the love of one into the love of many by creating V Marks the Spot: a promotion born to reward people for living a life more Virgin, releasing millions of coins (with his head on them) to the world. We hid them on trains, in shops, on outdoor posters, on coffee cups, on the radio and across the Internet.Launching Virgin Red unifies all Virgin companies for the first time. In doing so, once signed up, customers get access to exclusive offers ranging from free coffee's to cheaper journey's or gifs for others. Daily clues in the Virgin Red app helped people find them and win the prizes they unlocked: including the chance to meet Richard Branson himself on Necker Island.

Millions of people hunted our hidden coins, whilst getting exposed to new Virgin Companies and building new relationships across the Virgin Empire.

The launch of Virgin Red unifies all Virgin companies for the first time. In doing so, once signed up, customers get access to exclusive offers ranging from free coffee's to cheaper journey's or gifs for others. Daily clues in the Virgin Red app helped people find them and win the prizes they unlocked: including the chance to meet Richard Branson himself on Necker Island.

Millions of people hunted our hidden coins, whilst getting exposed to new Virgin Companies and building new relationships across the Virgin Empire.

We broke our target in the first week with over 100k new sign-ups, created a whole new database of valuable Virgin customers and we built cross-sell opportunities across the network.