The world’s first electrostatically charged flyer is slipped under the door, where it starts attracting dust, makes the problem visible and also lists who can solve the problem: the Vorwerk sales rep, with a telephone number to arrange an appointment. In all regions where the promotion was executed, there was a significant increase in the number of potential customers who arranged appointments with sales reps over the telephone during the campaign run.

In all regions where the promotion campaign ran, there was a significant increase in the number of potential customers who arranged appointments with sales reps over the telephone during the campaign run.