Cannes Lions
LEO BURNETT ISTANBUL, Istanbul / MCDONALD'S / 2014
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At McDonald’s, you pay less for your McChicken or Big Mac between 12:00 am to 3:00 p.m. We want to show this benefit with a unique way.
We created illustrated heads. Their mouths are widely open in reference to the angles of hour and minute hand on a clock showing the hours between 12:00 and 3:00.
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