Cirque du Soleil is a "must see" for Las Vegas Tourists, but is often overlooked by Locals, who avoid the crowds of the downtown Vegas Strip whenever possible.

In an effort to draw Locals in, we launched a targeted campaign that highlights the two sides of Las Vegas Cirque artists: as amazing performers from the top shows in the world, but also as everyday Vegas residents.

Each ad highlights a Cirque du Soleil performer in full costume and makeup, but in a setting or situation that shows they're really just Las Vegas locals themselves, with everyday errands to do.

The campaign launched early in 2017 to help drive tickets during the slowest part of the year for tourism.