The brief was to create a microsite to promote Cirque du Soleil’s WINTUK, a new winter show at Madison Square Garden, in New York.

The objectives were:- Drive tickets sales- Position Wintuk as a winter tale for children (a first for Cirque du Soleil) - Make the Wintuk storyline known (facing competitors such as: Christmas Spectacular, Annie, The Grinch, etc).- Develop a mechanism to build a database for loyalty management & sales- Brand Cirque du Soleil as a leader in one of world's most competitive and diverse entertainment markets