Vegetables are being seriously damaged by extreme weather. 40% of all harvested vegetables are directly discarded without being consumed. Many people do not know about this. Panasonic create awareness and

understanding for these poor apparently useless vegetables and promote sustainable food life with the composting technology.

We designed a growing kit, logo, and tag under a theme of ?Vegeloop?

•Kit: Water-soluble package printed

with eco-friendly soy ink. Inspired from Japanese traditional and eco-friendly craft, Origami, we created our own way of wrapping a paper and hand-wrapped one by one. Wrinkled texture replicates damage of veggies. 15 types.

•Logo: Developed special recycle mark for veggies. "Trash to fresh" expresses the concept.

•Tag: Made with eco-friendly material and can be used as name tag by pinning into soil.

Vegeloop was distributed at the moment of purchasing vegetable such as vegetable shops and markets.The consumers can donate their willing amount for farmers. In addition, it was also used as an educational tool by collaborating with a nursery school that has 100 sister-schools. The kids made composts by themselves and created their own kits. They learned the importance of recycling and issue of trashed veggies through cultivation experience.