We developed two absolutely brand new advertising tools especially for this campaign AOL and Clarin. The most important Argentinean news sites incorporated a video for the fist time since they were created.

• 746.000 users were reached during the campaign with U$11.000 budget.• Average CTR (click-through rate) was 1.71% when Argentina average is 0.50%. • Then, Braun Syncro was 342% more successful than average. Great response in specialised press.• Awarded one of the 2003 more successful cases by Dossier, advertising magazine. • Meanwhile, the competitor developed traditional internet advertising.