Cannes Lions
SAATCHI & SAATCHI, Milan / TOYOTA / 2012
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In order to understand today’s women’s needs and fine tune a perfectly functional car, a couple of Toyota’s male engineers back in their test lab again put themselves in women’s shoes…this time one of them tries to parallel park in a tight spot while painting his nails. He is surprisingly able to do this thanks to the "Toyota Touch Rear View Camera” of Verso S. As he starts to reverse, the camera switches on and helps him to park effortlessly without smudging his nails. This experiment is another success.Once again with your hands full, one easy touch can simplify parking even while distracted.
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