-The "Gran Turismo" car simulation game was about to launch its newest title, "Gran Turismo 5". However, car games were not selling on the market.

"WE LOVE CARS" Parade.-We created a movement to showcase the passion of car enthusiasts and spread it nationwide.-The core activity of this movement was to prove the fun of cars by organising a dream car parade made up of cars that anyone who likes cars has fantasised about, for free.

-A total of 600,000 people accessed the campaign homepage, and gave their “WE LOVE CARS.” declarations.

-Having succeeded in reminding everyone of their love of cars, Grand Turismo5 sold 580,000 copies, and raised sales of the PlayStation3 console to 220%.