Great TV can have a major effect on the person watching it; so much so that it can even affect their behaviour.The traditional approach to promoting television programmes has been to show clips from the programme, espeically featuring star performers. This mould-breaking campaign for HOT changed the rules of the game by turning the focus on to the consumer, and showing the affect that HOT programmes have on their audience and those around them.Like a couple who just started to watch 'Lost'.