As part of a 360 campaign entitled ‘At home with the stars’, BBR Saatchi & Saatchi Tel Aviv created a 140 metre-long magnetic billboard, onto which it attached over 6,000 cut-outs of entertainment celebrities that the public was invited to peel off and take home with them.

The entire display was stripped bare within 2 hours of launch, and was consequently needed to be restocked several times. The event became an instant hit and was picked up by leading media channels, including live coverage on breakfast TV.