Cannes Lions
Y&R INTERACTIVE TEL AVIV / HOT / 2005
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A teaser for a new science fiction channel on Israeli cable television.Aliens appeared for a mere second all over the web. The buzz created was enormous. An example of one of thousands of comments written in the forums: "I hope I'm not hallucinating but I just saw an alien, does anybody know anything about this?" The buzz continued till the mystery was unravelled in the television campaign.
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