Viewa is an evolution in traditional content publishing allowing instant delivery of dynamic content and multimedia assets anywhere, any time. viewa is an augmented reality application developed specifically to layer additional digital content onto printed collateral, accessed via any mobile device. In essence, static print no longer denies digital action with the free viewa application.

June 2012 saw an integrated roll-out in 5 Australian magazines, with early adopters wasting no time in expanding their magazine engagement with a new ability to view 3D effects, watch videos, see additional photos, sample new music and podcasts, vote in polls, enter competitions, and download vouchers and coupons, all directly relevant to the topic or context in which readers were already interested. By December 2012 viewa had established itself as a fully integrated tool in 51 of Australia’s most read magazines. It is now Australia’s number one Augmented Reality app with over 500,000 downloads to date.

The success of viewa lies both in its ease of use, and the engaging and interactive experiences delivered in a contextually relevant format. viewa matches the engagement and inspiration of magazines with the immediacy and action of the digital world.

The success of viewa has thoroughly exceeded expectations;

- Over 500,000 individual downloads

- 1 in 46 Australians have downloaded and experienced viewa

- Over 3000 editorial and advertiser programs successfully executed

- 6000 consistent daily users

- Over 13 million interactions

- On average, users spend nearly 13 minutes engaging with viewa per session

viewa has revitalised the relationship the reader has with their favourite magazines. Readers can continue to trust editorial teams to create a one-stop collection of fantasy, inspiration and passion whilst now having a deeper brand experience via a viewa activated page.

Advertising is no longer an irritant that must go away; readers now choose to engage in advertising communications, creating new dimensions of loyalty. Major advertisers include Air New Zealand, Toyota, Cadbury, Revlon, Unilever, Swarovski, Masterfoods, L’Oreal, Harvey Norman, and Myer.

The creative opportunities for viewa are as limitless as the imagination. viewa has already established itself as a household name and integral part of the magazine experience. viewa is currently expanding offerings to catalogues, brochures, Out-of-Home media like billboards and bus shelters, as well as point-of-purchase displays. It’s only a matter of time before viewa is regarded the standard visual search tool for contextually relevant engaging experiences.