Cannes Lions
CLEMENGER BBDO SYDNEY / FRUCOR / 2014
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Whilst other energy drink brands are busy throwing guys out of planes and off buildings to suggest their drinks will somehow make us superhuman, we decided to take a refreshing and unashamedly honest approach.
We know that Frucor’s V Energy Drink won’t necessarily turn you into an overnight success or a demi-god, but it does have an energizing mix of caffeine and guarana that can improve you… a bit.
This commercial is set aboard a Viking ship and sees a group of Vikings mutiny against their leader in favour of his identical version who drinks V.
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