If you are a Mineral Water brand, it’s best to act in favour of the environment instead of just talking about it. And we created an exclusive project for Schin Mineral Water to express its brand belief. Together with Billabong, one of the most important sports outfit brands worldwide, Schin Mineral Water launched an original collection of ECO Recycled T-shirts. For the first time in Brazil, ever, T-shirts were made out of recycled fibers from Schin Water plastic bottles. These bottles were transformed into fibers of polyester, and ten 300ml bottles were enough to become tissue for one shirt. Schin Water collects the bottles and hands them in to a NGO that prepares the material and delivers to Billabong. Then it´s transformed into T-shirts. Famous artist Alexandre Sesper did the art work for this fashion collection.

The launch took place in the main Billabong store in Brazil and the windows were decorated with Schin Mineral Water theme during all the season. The exclusive drawings printed on the shirts were especially created by the famous Brazilian artist Alexandre Sesper for this collection. We let the young audience express attitude without being eco boring. .

The day after the launch the store registered an increase of 90% store traffic. We’re now running the third edition of the Schin Water Eco Fashion collection of T-Shirts. Over 2,000 pieces have been sold. And a tasteless colorless odorless product became cooler than most beverages.