The launch invitation alluded to the creation of a perfect blend and the uncorking of a full-bodied flexible offering. The actual gift was a branded box containing a wine filter. It slotted into a dye-cut recess.

Printed onto the cardboard, as if it were flowing into the wine filter, were all the different insurance needs of the wine farmer ie crop, marine transport, machinery, cellar, restaurant and guesthouse.The pay off line, 'specialist insurance for the vine industry' was printed at the narrow end of the funnel, as if it were the refined product flowing out.

The farmers and brokers were highly impressed with the gift. They found it very conceptual and clever and many of them have reported that they use it on a daily basis.This gift played a large role in securing top-of-mind awareness for Santam Vinoplex. The product has been very well received and projected targets have been succeeded.

All in all we have a very satisfied client.