Cannes Lions
JWT DUBAI, Dubai / HSBC / 2009
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Fuelled by nothing more than his conviction and entrepreneurial spirit, a Cairene taxi driver turns his taxi into a tour car, showing tourists proudly around his city. Slowly but surely, his small venture grows until he is the owner of a full-fledged tour company. At the climax, a VO declares, "Life is what you make of it, but having the courage to follow your dreams is just the beginning; the right partner can help you to see them through" – revealing HSBC Amanah's role in championing the ambitions of all progressive Muslims who want to live life to the full.
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