During the entire time of the FIFA World Cup, we ran the ad in some of the most popular newspapers and magazines in China.The poster was mostly shown in all the pharmacies around China that sold Hpson's products, with some run on street lightboxes next to major bus stops in Beijing, Shanghai and Guangzhou.With this ad, we delivered the message that natural vitamins keep you healthy and make you live a longer life, so that one day they will also live to see China win the FIFA World Cup.

The sales volume raised by 178% in just one month.