Even before a baby is born, his mother is already making plans for his future. She wants to do everything possible to encourage her child’s mental development and therefore to give him (or her) an advantage in life, right from the start. We came up with the idea that an exceptionally intelligent child could do the homework for the whole school (and have to write punishment lines as a result).

Our “Punishment Book” attracted a lot of attention in drugstores and pharmacies, with pharmacists noting a much higher level of enquiries about the product. Additional sales during the time span of as much as 13% were recorded.