We wanted to illustrate the abstract benefits of Vitasprint B12 in a smart, entertaining and tangible way. Therefore we developed the world’s toughest Pairs game. It’s cards show only minor differences, making it extremely hard to find the matching pairs. And that is exactly where Vitasprint B12 comes into play.

With the help of our Pairs game we were able to better acquaint pharmacists with the product and thereby help them to better explain and sell it to their customers. Field service staff reported lots of positive feedback and extraordinary long field visits at the targeted pharmacies because of the staff starting to play the game right away.