We were asked to increase awareness of a Vivienne Westwood exhibition to an existing "artonline" database, while also providing a mechanism to increase it's size. The target market were 25-35 year-old females who tended to enjoy online games and quizzes that were more complex than those males enjoyed! Our challenge was to ensure the execution relayed the distinctive brand values of Vivienne Westwood herself. The execution resulted in a more than anticipated growth in the orginal database.