Facebook is the main interaction platform for youngsters in Brazil. It is through Facebook that they connect daily with their friends. Flirting is an essential part of this interaction and it is one of the most emotionally charged aspects of the targeted audience’s virtual life. The desire to constantly monitor their romantic interests was the perfect opportunity to present Vivo On’s main feature – with unlimited Internet, they can access Facebook at any time and place directly from their mobile phones. It gives them the advantage of being closer to their targets, therefore improving their chances in the seduction game.

We provided a service that was both useful and fun, changing the way young consumers interact on Facebook. The app raised awareness of the Vivo On plan among the targeted audience by highlighting the feature they value the most: unlimited data.