Vodafone can help UEFA Champions League fans to make the most of the Champions League wherever they are and whenever they want, by bringing them closer to the magic and excitement of the game through their products and services.The campaign idea brings the power of more than 200 million Vodafone customers in Europe and all over the world together, supports Vodafone’s brand idea of “Make the most of now”, infects it with the Champions League excitement, strengthens the perception of Vodafone as a community, activates existing and prospective customers and builds relevance to sell advanced products and services.