Mix interactivity, iconic print ads, a chance to win a trip to Sweden and a little bit of holiday spirit, and you’ve got Absolut Holiday.The developed site created a warm, welcoming holiday experience for all who entered.

The primary goal, to have users vote for their favorite ads, became a catalyst to a multitude of other benefits. Each vote was an entry to win a trip to Sweden. Each ad was the launching pad for users to read and send ad-specific greeting cards. And each card sent served as a way to initiate viral penetration through the internet.