Use old fans of the toy to create social media buzz and, therefore, reach our main target: digital born children.

1,230 pre-reserved toys on the website.

Sold out 1 month after its release.Made 3 times the top of Brazil’s Trending Topics.

Posted in 90 blogs around the world.Mentioned in big TV shows, magazines, newspapers and radio stations.

Young boys now see Estrela as a cool brand.