Cannes Lions

Voice of Galaxy

CHEIL WORLDWIDE, Seoul / SAMSUNG / 2024

Film

Overview

Entries

Credits

Overview

Background

For the 2024 Galaxy Unpacked Event, Samsung aimed to produce a sustainability film highlighting collective efforts to generate positive global impacts and convey the message "Small actions create big impact." Through this film, Samsung not only wanted to showcase Galaxy users who are working hard for their communities, but also sought to express their belief that integrating sustainability into the product experience can enable both Samsung and the billions who use their products to contribute to a healthier, more livable planet. This philosophy is exemplified through Samsung's innovation, open collaboration, and scale.

Execution

In our collective effort towards a more sustainable future, every voice counts, every action makes a difference. In this film, there are no magnificent shots of the environment, no grand manifesto, but instead, the film features authentic voices from around the world, from different generations, each contributing in their ways to improve our communities, society and planet. The voices are stitched together, represented through sound waves that match their quotes and depict their unique efforts.

Outcome

This film was aired on the middle of the 2024 Galaxy Unpacked Event and uploaded on the owned channel of Samsung without any media execution, so it does not have any numeric evidence to support the impact this film has created. Nevertheless, the client praised the film for effectively conveying Samsung's collective efforts towards a sustainable future in a clever manner, utilizing the authentic voices of individuals worldwide who are passionate about enhancing their communities and the planet. Thanks to this film, many consumers who watched the Unpacked event gained an understanding of Samsung's environmental and sustainability philosophy.

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