To develop a simple but dynamic motivation programme which would allow the participant to see the results. Those participants whose efforts resulted in the improvement of the Service offered to clients by their Dealer would receive prizes under the programme.The scene chosen for the development of the motivation programme takes us back to the 1930's and to the attractive, intriguing mafia clubs.Each dealer would in fact be a Club, fighting to achieve the best of its clan, of its Family. For that reason the umbrella name for the campaign is "The Club".

110 of the 140 existing teams have signed up to the programme.An index of support for the programme of 78.6% has been achieved.