Cannes Lions
TRIBAL DDB, London / VOLKSWAGEN / 2005
Overview
Entries
Credits
Description
Most of comparative car research and purchase is now done online. Volkswagen need to talk to these people and convey the Golf V’s superior features. These ads use fully-synched multiple placements to generate a cumulative effect. This orchestration can reach users immersed deeply in sites and tell them engaging stories, bringing the Golf to life in a subtle engaging way.
Similar Campaigns
12 items