Situation: As part of its celebration of 75 years in America and create inspiration spot as countdown to the Big Game on Sunday,

Brief: To reignite love for the brand in America, while maintaining the spirit of the brand's wit and charm.

Objectives: With this short film, we are not just celebrating our history, but also embracing a future of innovation and sustainability.

Truly a dream project to work with Lance Accord on this spot. Lance carefully chose specific film stocks to further reflect the various era portrayed in the film, from black and white 35mm, to 16mm, 8mm and reversal positive. The footage looking absolutely gorgeous, which allowed us to lean further into the various decades in the color. In the opening scenes we were working on black level and highlights to help age the look, later scenes we worked on a cleaner contrast moving up in time, the 60’s and 70’s was kept as lo-fi as possible for an authentic feel, 80’s was strong in color, 90’s had a certain cleanness to it ending in modern sharp and natural colours in the present day. Next to giving each era the right look, stock shots was also mixed in to the edit to enhance the authentic feeling of the piece.