Cannes Lions
DDB TRIBAL, Berlin / VOLKSWAGEN / 2009
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We produced podcasts for children that explained the innovative Volkswagen technologies by using traditional, well-known children’s stories.
„Struwwelpeter“ is a popular German children's book, originally written by Heinrich Hoffmann in 1845, translated, amongst others, by Mark Twain. It comprises of several stories, each with a clear moral that demonstrates the disastrous consequences of misbehavior in an exaggerated way.
Because the stories always end tragically, it is also referred to as the world's most nightmarish children's book. In our revised version of „Struwwelpeter“, the characters are equipped with innovations from Volkswagen. As a result, the stories now have a happy end.
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