As part of the global campaign for the new Golf (the ‘One Car’) Volkswagen asked people about the various ‘one things’ that they couldn’t live without. We created a unique personalised video that brought to life an individual’s answers. The film took the form of a journey through the viewer’s perfect world – a place where their favourite things are all around them.

The personalised elements to each video were rendered realistically into each scene, making each individual experience unique and emotive. Cross platform technology ensured that mobile and tablet users were also able to enjoy their own One Film.