Objective: Communicating the outstanding power and towing capacity of the Touareg.

Concept: The Touareg was built for the extreme. His power and his towing capacity can even move huge things. A Boeing 747 for example, one of the biggest airlines of the world. This bet between two Volkswagen employees was the basis for our TVC. The result: The Touareg managed it without any problem.

Super: Never make a bet with a Touareg driver.Super: Built for the extreme. The Touareg more Touareg than ever.Logo: VolkswagenTarget audience: Consumer