Cannes Lions
DRAFTFCB PARTNERS, Vienna / BEIERSDORF / 2010
Overview
Entries
Credits
Execution
In selected cinemas the existing TV spot was shown in an adapted form. After one half of the spot the silhouette of a woman with oversized, exaggeratedly big hair appeared on the screen. The person was moving through the rows of seats.
Outcome
Image and awareness of the Nivea volume range could be raised by 12%.
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