Un Techo Para Mi Pais A Roof for My Country is an NGO whose goal is to eradicate extreme poverty in Argentina by building homes for the people who need them most. The idea of the spot is showing the typical living space of poor people in Argentina from a different angle. Inside, we don’t see the poor families who usually inhabit them but a real estate agent showing the home to a prospect buyer middle class couple as if the house were the ideal option for starting a family. The disruptive tone is generated when wee see the images of the possible buyers paying close attention to the place while hearing the sales speech of the agent contrasting with the real images of the house that expose the misery poor people live in. A super reveals the concept behind the spot. No human being would ever chose to live in such poverty stricken conditions. Together, we can do something for every family to have a worthy home. The spot closes with a call to action through the official website of A Roof For My Country.