Cannes Lions

VOLUNTEER INFORMATION

JAPAN VOLUNTEER INFORMATION STATION, Tokyo / VOLUNTEER WORKERS / 2011

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Overview

Entries

Credits

Overview

Execution

1. Launch of Japan Volunteer Information Station (VIS) as an “information volunteer” that gathers information from wire services, ad agencies, media, universities and NPOs and supplies accurate information for potential volunteers. ・VIS is comprised of journalists, bloggers, programmers, media planners, PR planners, creative directors, consultants, researchers and students.2. Construction of the VIS database of volunteer information. ・:Database is constantly updated by student volunteers and made available via an Open API.

3. Press releases and briefing sessions to call for cooperation from the media, bloggers and mashup content creators to produce and publish content using the VIS database. ・“Information Volunteers” who donate time and effort to supply accurate information also fulfill a vital volunteer role.

4. Gallery of mashups of volunteer information and establishment of a “real world” VIS center in Sendai. ・Sendai VIS Center provides detailed “on site” information.

Outcome

1. VIS activities were introduced by in major TV, newspaper, internet news and social media.

・Estimated value of media exposure in NTV, the Asahi Shimbun and yahoo news : approx. 12 million dollars 2. VIS data was adopted by the Tasukeai Japan Project (in cooperation with the Japanese Cabinet Secretariat's Disaster Volunteer Coordination Office).3. Major portal sites that use the VIS database to deliver volunteer information include: ・Yahoo (http://shinsai.yahoo.co.jp/) ・goo (http://busshi.311.goo.ne.jp/) ・msn (http://eastjapaneq.jp.msn.com/volunteer/) ・nifty (http://www.nifty.com/navi/cs/volunteer/list/1.htm) ・sinsai.info (http://www.sinsai.info/)4. In the first 8 days of operation, the Sendai VIS Center was utilized by 3,700 people.currently 75 words

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