Cannes Lions
BEAM INTERACTIVE, Boston / MINI / 2007
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Description
To draw attention to National Volunteer Month and inspire MINI fans to contribute their time to a worthy cause, MINI launched the Motoring Hearts campaign. Included in this effort was a downloadable desktop application that allowed people to quickly find Volunteer opportunities in their area that matched their unique interests. And as new opportunities arose, the widget would let people know. The widget also let people share suggestions for small random acts of kindness that you could do on a daily basis.After opening the Motoring Hearts site, the link to the widget is on the right side at the bottom.
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